Deep Google Analytics Integration
Custom events, multi-property, page-view attribution — wired to creators.
Your analytics — wired to creators at the event level.
Marble's Google Analytics integration goes deeper than a traffic-source overlay. Pick any GA4 event with custom filtering rules, connect multiple properties to a single Marble organization, and attribute page views — not just conversions — back to the creator who drove them.
Deep integration capabilities
The event-level control you actually need.
Most influencer attribution stops at the conversion event. Marble lets you wire any GA4 event to any creator — with the filtering and routing rules you'd expect from your own data team.
Custom events with filtering rules
Pick any GA4 event — purchase, sign-up, add-to-cart, or a custom event — and filter by parameters (value range, item category, page path).
Multi-property support
Connect multiple GA properties to one Marble org. Route different campaigns or brands to different properties.
Page-view attribution
Track creators who drive top-of-funnel traffic — not just bottom-of-funnel conversions. See which posts produce browsers vs. buyers.
Promo-code matching
When a GA event fires with a coupon parameter, Marble matches it back to the creator who owns that code — no link click required.
Simple setup
Connect in minutes, not days.
One-click OAuth
Authenticate your Google Analytics account, pick the properties you want to connect, and confirm. Marble handles the rest.
Continuous data sync
Once connected, event data flows in continuously. No manual exports, no scheduled imports, no tag-management overhead.
Influencer data, layered on your web analytics.
Marble overlays creator attribution on top of the GA metrics you already trust — so you can compare creator-driven traffic against organic, paid, and direct sources without leaving the platform.
Traffic source comparison
See how creator-driven traffic stacks up against organic, paid, and direct sources.
On-site behavior
Understand how influencer-referred visitors navigate your site, what they browse, and how long they stay.
Conversion funnels
Track the full journey from creator link click through your site funnel to completed purchase.
Pair GA events with promo codes for full coverage.
For audiences that don't click links, Marble's promo-code attribution closes the gap by matching code redemptions to the creator who owns the code — through GA, Shopify, and Stripe.
See Promo Code Attribution →Ready to see it in action?
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