Trailer · release · window
For Entertainment & Media
A title is a Property.So is the franchise it belongs to.
Films, series, podcasts, books, publications, and franchises all generate social activity far beyond what any campaign tracked. Marble connects releases, talent, creators, press, and fan conversation into one source-linked view of what the title actually created — identifying the anomalies and opportunities conventional reporting can miss, and informing audience, talent, distribution, monetization, and franchise and IP decisions.
Where this sits
Every title, season, and franchise is a Property.
Which means the intelligence accumulates across a slate instead of resetting with each release campaign.
Property
The thing you care about
Creator Marketing
Creators you work with
Earned Media
Organic activity
Owned Social
Official accounts
Property Intelligence
The combined understanding
Start with the thing you own
Your catalogue is a portfolio of Properties.
A Property can be as small as one podcast episode run or as large as a franchise spanning decades. Marble handles both, and keeps the relationships between them intact.
Episodes · drops
A series or season
Episodes · guests
A podcast
Titles · authors
A book or series
Articles · verticals
A publication
Titles · talent · IP
A franchise
Three sources, one title
Most of a title’s footprint was never briefed.
Entertainment properties generate enormous organic response — reviews, reaction videos, fan edits, podcast discussion, press. A campaign report sees almost none of it. Marble classifies all three sources and keeps them distinguishable.
Creator MarketingPaid creator partners, talent activations, and campaign creators booked around a release window.Earned MediaPress, reviews, podcasts, fan edits, reaction videos, and the conversation nobody commissioned.Owned SocialThe title’s official accounts, talent handles you control, and the release calendar itself.
Illustrative example
Creator and content intelligence
Campaign creator post
Creator Marketing
Ongoing creator partner
Creator Marketing
Press mention
Earned Media
Unbriefed public post
Earned Media
Official account post
Owned Social
Auto-discovery links public content back to the property even when it has no campaign tag or tracking link.
Units inside the title
Which moment actually moved the trajectory?
Episodes, drops, trailers, chapters, and press beats become comparable units inside the Property. Response curves and release context show where attention moved and, more usefully, where it held.
- Compare episodes and release moments on equal terms
- See the tail after a beat, not just the spike on the day
- Keep external drivers visible so the read stays honest
Illustrative example
Units and release moments
1
Release 01
Measured2
Release 02
Measured3
Release 03
Inferred impact4
Release 04
UnreleasedBeyond conventional reporting
Marble identifies the anomalies and opportunities conventional reporting can miss.
Conventional reporting counts what it was built to count. Marble reads the whole footprint around a title and flags what moved unexpectedly, where attention is building without a campaign behind it, and where opportunity is being missed — then puts that evidence behind the decisions a slate depends on.
Audience decisions
Who the title actually reached, where audiences overlap across the slate, and which movement looks incremental.
Talent decisions
Which talent and creator partners moved attention for this title, and which travel across the genre.
Distribution decisions
Where and when attention held — by platform, window, and release beat — so placement follows the evidence.
Monetization decisions
Which moments created commercial opportunity, with the inputs and assumptions kept attached.
Franchise & IP decisions
What each title adds to the franchise, and what the accumulated history supports for the next greenlight, renewal, or extension.
From release performance to slate decisions
Start with public data, strengthen the read with connected sources, and keep measured evidence separate from modeled conclusions.
Property and portfolio view
Compare titles, seasons, releases, talent, and units without losing the relationships among them.
Learn moreAudience creation
Understand who a title reached, where audiences overlap, and how much movement appears incremental.
Release impact
Place observed activity against an expected baseline with uncertainty and outside drivers visible.
Creator marketing
Talent activations and paid creator partners, measured against the title rather than in isolation.
Learn moreEarned media
Press, reviews, podcasts, fan edits, and durable attention beyond tracked clicks.
Learn moreDefensible investment case
Translate evidence into value ranges, next actions, confidence, and what would change the answer.
Across the slate
Title six should benefit from titles one through five.
Because every campaign, creator, and earned response stays attached to its Property, the patterns carry forward: which creator types travel for this genre, which beats hold attention, which partners outperformed their follower count. That history is the asset — not any single campaign report.
Bring your next greenlight, renewal, or release decision.
See the public evidence already surrounding the title and the data connection that would most strengthen the case.
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