Creator Marketing is the activity you intentionally create — ongoing creator relationships and campaign-specific creators. Marble runs the whole lifecycle, then folds the results into the larger understanding of your Property.
Where this sits
Creator Marketing is powerful on its own — and more useful read next to the organic activity you did not pay for and the content from your own accounts.
Property
The thing you care about
Creator Marketing
Creators you work with
Earned Media
Organic activity
Owned Social
Official accounts
Property Intelligence
The combined understanding
The full lifecycle
Most teams stitch this together across a discovery tool, a spreadsheet, a payments product, and an analytics dashboard. Marble runs it as one system — which is what makes the history worth anything later.
Describe who you are looking for in plain language. Marble returns matched creators with enriched profiles, audience quality, past sponsors, and contact details.
Save creators into lists, track outreach and responses, and keep the history of who worked out and who did not — across every campaign, not just the current one.
Briefs, invitations, deliverables, deadlines, and payment in one workspace. The campaign is a unit of work underneath the Property, not a separate island.
Posts carrying your keywords and hashtags are detected and attached to the campaign automatically. No chasing creators for links after the fact.
Reach, engagement, and creator-level attribution — with measured results kept separate from modeled ones so the numbers survive scrutiny.
Each capability has its own depth in the platform — and each one contributes evidence back to the Property.
Natural-language search across the major platforms, plus lookalikes from a creator or an entire list.
Learn moreEnriched profiles: audience quality, engagement, past sponsors, estimated age range, and contact details.
Learn moreNamed lists, outreach status, response history, and notes that persist between campaigns.
Learn moreBriefs, invites, task assignment, deliverables, approvals, messaging, and creator payment.
Learn morePublished content aggregates into the campaign automatically, filtered by creator, type, or date.
Learn morePosts carrying campaign hashtags or keywords are detected and linked without manual collection.
Learn morePosts, reach, impressions, and engagement per creator, per campaign, and per Property.
Learn moreAutomatic tracking links, promo codes, and full-funnel results tied back to the creator who drove them.
Learn moreEvery campaign stays part of the Property record, so campaign four is judged against one, two, and three.
Learn moreCampaigns are not the top level
Campaign reporting usually ends when the campaign does. In Marble a campaign is a time-bound initiative underneath a Property — so its creators, content, and results stay part of the Property record and make the next decision better informed than the last.
Read together, not apart
The most useful question is rarely “how did the campaign do?” It is how much of the activity around the Property came from creators you paid, how much arrived on its own, and what the relationship between the two looks like over time.
Illustrative example
Creator content compared with official content
Illustrative relative result
1.6×
creator versus official content in this demo
Official
Creator
Demo figures illustrate the comparison workflow only; they are not a customer result or general benchmark.
See the creator activity Marble can already connect, and what the current evidence supports.
Already have an account? Log in
