Official account activity
Posts, reach, impressions, and engagement from the accounts the Property controls.
A source of activity · Owned Social
Your own channels arethe control group.
Owned Social is the content and activity coming from the Property’s official accounts. It needs less attention than creator marketing or earned media — but without it, neither of those has anything to be measured against.
Where this sits
The third source feeding the Property.
Property
The thing you care about
Creator Marketing
Creators you work with
Earned Media
Organic activity
Owned Social
Official accounts
Property Intelligence
The combined understanding
What owned social contributes
Not a social media management tool — the piece of the footprint you already control, read alongside the pieces you do not.
A baseline to compare against
Creator and earned content mean little without knowing what your own channels normally do.
Share of the footprint
How much of the activity around the Property comes from you versus everyone else.
Release and launch context
What you published, and when — so response curves line up with the moments that caused them.
Why it matters
“Good” only means something next to something else.
A creator post with 40,000 views is impressive or unremarkable depending entirely on what your own account does on an average Tuesday. Owned Social supplies that reference point — and it is the reason Marble can say a creator outperformed official content rather than just reporting a number.
- Compare creator and earned content against your own baseline
- Separate what the Property generated from what your posting schedule generated
- Keep official releases visible as context in every impact model
Illustrative example
Creator content compared with official content
Illustrative relative result
1.6×
creator versus official content in this demo
Official
Creator
Demo figures illustrate the comparison workflow only; they are not a customer result or general benchmark.
Owned activity is part of the Property record too.
What you published stays attached to the Property alongside campaigns and earned activity — so a year later the trend line has all three sources in it, not just the one that was easiest to export.
See all three sources in one view.
Bring a Property and Marble will connect what you own, what you paid for, and what you earned.
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