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That Practical Mom

That Practical Mom

@thatpracticalmom

Cleaning & Organizing creator based in United States with 1.3M followers across 2 platforms.

Followers
1.3M
Avg views
269.8K
Engagement
3.2%
Marble Score
77/100

About That

That Practical Mom (@thatpracticalmom) is a cleaning & organizing influencer in United States. Kallie Branciforte, a former teacher based in Connecticut, hosts this channel for moms on organization, decluttering, productivity and frugal living. Recent titles are commentary-style essays on clutter, organization content, cleaning knowledge and giving up her smartphone, plus occasional organizing-TikTok reaction videos. No sponsor is visible in recent titles. 0% Shorts · 9 uploads in 90 days. On the strength of reach, engagement, and audience quality, That holds a Marble Score of 77/100.

Content overview

Kallie Branciforte, a former teacher based in Connecticut, hosts this channel for moms on organization, decluttering, productivity and frugal living. Recent titles are commentary-style essays on clutter, organization content, cleaning knowledge and giving up her smartphone, plus occasional organizing-TikTok reaction videos. No sponsor is visible in recent titles.

Popular topics

Cleaning & OrganizingHome & Garden

Brand fit

Cleaning ProductsStorage & OrganizationHome AppliancesHousehold Essentials

Brand partnerships

Brands this creator has posted disclosed partnerships with.

  • @Quince
    1 postlast Oct 2026
  • @Frida
    1 postlast Oct 2026
  • @Grüns
    1 postlast Sep 2026
  • @Cash App
    1 postlast Sep 2026
  • @Superhuman
    1 postlast Aug 2026
  • @Back Market
    1 postlast Aug 2026
  • @Wildgrain
    1 postlast Aug 2026
  • @Typology
    1 postlast Aug 2026
  • @Supergoop
    1 postlast Jul 2026
  • @Ultima
    1 postlast Jul 2026
  • @Ritual
    1 postlast Jun 2026
  • @QVC
    1 postlast May 2026
  • @ButcherBox
    1 postlast Mar 2026
  • @Caraway
    1 postlast Mar 2026
  • @Whatnot
    1 postlast Mar 2026
  • @Nourish
    1 postlast Dec 2025
  • @Google Shopping
    1 postlast Nov 2025

Audience snapshot

0% Shorts · 9 uploads in 90 days.

Top locationUnited States

Performance snapshot

Public performance signals. Historical trends unlock with a free account.

269.8K

Avg views / post

3.2%

Engagement rate

1.3M

Total reach

77/100

Marble Score

Frequently asked questions about That

That Practical Mom (@thatpracticalmom) has 1.3M total followers across youtube, instagram.
That averages a 3.2% engagement rate and roughly 269.8K average views per post. Marble tracks engagement over time so you can see trends, not just a snapshot.
Estimated pricing for That is available with a free Marble account, along with paid performance history and campaign recommendations.
Contact details — including email, phone, and management — unlock with a free Marble account. You can then reach out, negotiate, and run the campaign directly in Marble.
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