Personal Finance YouTubers in United States

@zac-rios · 474K subscribers · $18K–$35K / integration

Zac Rios is a money commentary creator who makes long-form compilation and reaction videos about consumer spending, debt and the economy. Recurring topics include car repossessions and car buying, credit card debt lawsuits, overconsumption, housing regret, salary breakdowns, scams, gambling addiction and the gig economy. Many uploads use a '25 Minutes of...' compilation format built around people going broke or making financial mistakes.

1MBEST

955.4K

949.6K

943.2K

@retirethisway · 65.3K subscribers · $2.3K–$4.8K / integration

Retire This Way with $500k is hosted by Trena, who retired at 59 with about $500,000 and no pension. Recent uploads are monthly portfolio updates, Social Security decisions, cash-bucket strategy, downsizing and selling a house, retirement travel and reflections on the first two years of retirement.

624.7KBEST

162.5K

97K

96.5K

@socialcapofficial · 239K subscribers · $500–$1.3K / short

Tyler Gardner is a Vermont-based personal finance creator with a free weekly newsletter. Most uploads are short ranked lists such as best and worst states to retire, cars to buy, 55+ communities, Medicare sign-up mistakes, Costco buys, bank fees to waive and phone plans, plus longer videos on retirement plans and tax savings. He also covers steps to retire in your 50s and 60s and what is worth spending money on.

327.8KBEST

151.9K

150.8K

124.3K

@frugalfitmom · 693K subscribers · $5K–$10.5K / integration

Frugal Fit Mom is hosted by Christine, who shares frugal living tips, money-saving ideas and food. Recent uploads center on grocery savings, including a multi-part 'I Stopped Buying Groceries' challenge and Costco and Sam's Club shopping advice, plus frugal habits, decluttering and minimalism. Titles show sponsored integrations with Helix Sleep and Mint Mobile.

5.7MBEST

265.8K

239.2K

219.7K

@frugalmoneysaver · 72.7K subscribers · $750–$1.3K / integration

Frugal Money Saver is a Jefferson Valley, NY-based channel from a debt- and mortgage-free early-retired couple sharing old-fashioned frugal living. Recent uploads mix money-saving mindset and habit lists, beating price hikes, clearance food hauls and stock-ups, emergency prep, container gardening, flea-market finds, Lancaster County Amish bargains and simple recipes such as sourdough discard pancakes.

34KBEST

31.3K

24.1K

22.8K

@saraconklinfrozenpennies · 161K subscribers · $1.5K–$2.8K / integration

Frozen Pennies by Sara Conklin is a frugal living channel aimed at midlife women who want to save money, budget and pay off debt. Videos are listicles of frugal habits, grocery store tricks, buy-it-for-life items, foods to stock up and freeze, home reuse hacks and ways to lower heating bills. She also covers paying off debt on a low income, living on Social Security alone and things no longer worth buying after 50.

284KBEST

228.8K

170.3K

111.9K

@katekaden · 69.8K subscribers · $750–$1.3K / integration

Kate Kaden shares frugal living, budgeting and saving tips with some minimalism, posting weekly 'Frugal Friday' videos. Recent uploads include things she no longer buys, frugal habit lists, living alone on a budget, holiday gifting on a budget, a financial housekeeping checklist, money challenges, garage decluttering and an early mortgage payoff update.

49.2KBEST

48K

40.3K

27.5K

@charlesbroomfieldofficial · 50.4K subscribers · $1.8K–$3.5K / integration

Charles Broomfield documents his attempt to reach financial independence and retire early (FIRE) before 30, from Washington, D.C. Videos are personal-finance vlogs about extreme frugality, annual spending breakdowns, savings milestones, salary and job-loss updates, and what he eats on a tight budget. He also covers renting versus buying a home, saving habits and money book recommendations.

146.5KBEST

92K

57.2K

48.6K

@nolangouveia · 479K subscribers · $5K–$10K / integration

My goal is to set you up for success by making investing & personal finance much more simple!

788.6KBEST

524.3K

475.1K

397.7K

@clearvaluetax9382 · 2.9M subscribers · $13.5K–$27.5K / integration

ClearValue Tax is a money news and commentary channel aimed at helping viewers make informed financial decisions. Recent videos react to CPI inflation reports, jobs reports, Federal Reserve interest-rate decisions, the national debt, mortgage rates, Social Security COLA and Medicare changes, and how stocks have performed after midterm elections. Occasional videos discuss what the host is investing in next.

953.2KBEST

780.4K

674.2K

668.8K

@diamondchanel1 · 235K subscribers · $1.8K–$3.8K / integration

Diamond Chanel runs Money Making Fam, a channel about realistic ways for working adults to earn extra income. Recent videos are lists of side hustles and apps you can run from your phone (positioned as alternatives to Uber and DoorDash), remote and work-from-home jobs, photo field-inspection gigs and medical courier apps. She also covers credit, small business ideas and economic commentary.

342.2KBEST

62K

18.2K

283

@retirearly500k59 · 81.8K subscribers · $250–$750 / integration

retirearly500k is hosted by Duane, who retired at 59 with just over $500K after a career in the music industry, and focuses on moderate-income retirement. Recent uploads include monthly retirement portfolio updates, Social Security news, retiree savings and spending statistics, retirement non-negotiables and lessons learned five years in.

43.2KBEST

36.9K

33.7K

33K

@evenbetterretirement · 58.6K subscribers · $1.3K–$2.3K / integration

Even Better Retirement is hosted by Bismarck, North Dakota-based retirement planner Benjamin Brandt, CFP®, RICP®, focused on helping retirees spend more and pay less tax. Recent videos cover Roth conversions, Social Security and pension claiming, IRA and IRS penalty rules, gifting to children tax-efficiently, cash versus investing, and "can I retire" case studies for $2M+ households. Several uploads target Gen X retirees and retirement lifestyle stages.

196.3KBEST

179.3K

73.7K

58.5K

@erintalksmoney · 444K subscribers · $250 / short

Erin Talks Money, hosted by Erin Moriarity, covers money, investing and wealth building with an emphasis on retirement and Social Security. Recent videos discuss Social Security legislation and proposals, withdrawal rates, how long $2 million lasts, 457 plans for early retirement, SPIA annuities, healthcare costs in retirement and millionaire benchmarks, including an interview with Morningstar's Christine Benz.

519.6KBEST

430.5K

391.4K

265.1K

@jjbuckner · 251K subscribers · $2K–$4K / integration

JJ Buckner is a personal finance creator focused on helping people take control of their money and work toward financial freedom. Recent videos discuss the cost of living in America, the housing market, layoffs, credit card debt, driving old cars and rental property due diligence. He also shares personal money decisions, a young couple paying off their mortgage, FSA spending tips and smaller-house lifestyle opinions.

478KBEST

272.5K

157K

142.8K

@breakyourbudget · 97.6K subscribers · $250–$500 / short

Michela Allocca of Break Your Budget makes personal finance and lifestyle videos with money uploads every Sunday and a podcast, Don't Depend on Daddy. Recent videos cover her Coast FI portfolio and net worth, monthly spending as a self-employed 31-year-old, budget reviews, Q4 money resets, financial independence planning and lifestyle inflation. She also posts habit and wellness content and travel vlogs, with a visible ChatGPT partnership.

140.3KBEST

68.1K

67.5K

56.2K

@genexdividendinvestor · 87K subscribers · $500–$1K / integration

GenExDividendInvestor shares 30+ years of dividend growth investing experience from someone who retired in his 40s on dividends, and runs a free dividend Discord. Recent videos cover his multi-million-dollar dividend portfolio and income records, high-yield ETFs (SCHD, SPYI, QQQI, OVL, ADX), single-stock reviews (Clorox, Home Depot, McDonald's, Pepsi, Realty Income), living on dividends and generational wealth planning.

51.7KBEST

50.3K

38.8K

32.7K

@underthemedian · 227K subscribers · $750–$1.5K / integration

Under the Median is a practical frugality channel about cutting expenses, intentional spending and planning for rising prices. Recent uploads are list-style videos on frugal habits, emergency funds, adjusting to higher bills, grocery savings and food stock-ups, plus debt-free lessons and a Jackery HomePower 1000 Plus V2 test. The channel offers a free guide, '10 Ways to Radically Reduce Your Expenses'.

105.5KBEST

93.3K

66.2K

53.1K

@rynewilliams · 97.3K subscribers · $500–$1K / integration

Ryne Williams is a Las Vegas-based creator documenting his dividend investing journey toward financial freedom. Recent videos are dividend stock picks at 52-week lows, dividend-raise roundups, monthly dividend income and portfolio updates (around a $141K-$143K portfolio), SPYI/QQQI discussion and the recurring Dividend Happy Hour live episodes.

66.1KBEST

48.6K

45.3K

40.3K

@slowstacksociety · 36.4K subscribers · $500–$1K / integration

Slow Stack Society is run by a 26-year-old sharing his wealth-building and personal wellness journey. Videos are largely tier lists about skills, decisions, financial red flags and lifestyle traps in your 20s, plus net worth updates, budgeting methods, salary breakdowns and career advice for a tough job market. Some episodes feature collaborations with other finance creators such as WhyLearn and JP Finance.

345.9KBEST

158.8K

67.3K

63K

@therdguarantee · 36K subscribers · $1K–$1.8K / integration

The RD Guarantee is a credit card rewards channel showing how to get more out of cards to travel and save. Recent videos compare Chase vs Amex, rank airline credit cards, review luxury hotel cards and new IHG cards, and explain Marriott Bonvoy strategies and card combos for US travel. The channel also covers fintech products, including Robinhood Gold, a Robinhood vs SoFi comparison and high-APY checking accounts.

114.4KBEST

48.8K

46.5K

43.2K

@itserinconfortini · 33.9K subscribers · $250 / short

Erin Confortini is a creator sharing how she manages multiple income streams and works toward financial freedom by 30. Content covers side hustles, wealth-building milestones, goal setting, Q4 resets, splurges she doesn't regret and creator pay transparency, mostly in short-form posts. She is building MyCFO, a money app for people with multiple income sources, and has visible Adobe Acrobat sponsorship and Amazon/TikTok Shop storefront links.

835.1KBEST

235.4K

194.1K

99.1K

@dividendology · 263K subscribers · $750–$1.8K / integration

Dividendology is a value dividend investing channel that values dividend stocks, tracks a real dividend portfolio monthly and focuses on living off dividend income. Recent videos are single-stock analyses (AT&T, Verizon, Broadcom, Pepsi, Realty Income, Nike, VICI, S&P Global), REIT picks, SCHD updates, monthly portfolio income reports and portfolio-building guides. The creator sells portfolio-tracking and valuation spreadsheets via Tickerdata.com.

125.3KBEST

121.6K

96.8K

84.4K

@daniel_braun · 251K subscribers · $2.8K–$5.5K / integration

Daniel Braun helps viewers optimize everyday finances and travel on a budget with a focus on credit cards and points. Recent uploads rank every card he owns, compare the Chase Trifecta and Capital One duo, Amex Platinum and Chase Sapphire Reserve, review the Bilt and Robinhood Gold cards, and include seasonal 'What's In My Wallet' strategy updates and credit score tips.

231.1KBEST

157.1K

106.6K

93.6K

@dividendbull · 212K subscribers · $750–$1.5K / integration

Dividend Bull is an income-investing channel focused on high cash-flow strategies for retiring earlier or more comfortably. Recent videos cover high-yield and daily-dividend stocks and ETFs (SATA, QQQI, SPYI, NEOS ETFs, HTGC, TRIN, Realty Income), dividend coverage and cuts, REITs, and the host's own purchases. Titles regularly feature 9-16% yields.

70.2KBEST

60.2K

47.9K

43K

@joekuhnlovesretirement · 126K subscribers · $500–$1K / integration

Joe Kuhn retired at 54 from a career in engineering and management and shares his transition to retirement. Recent uploads cover retirement lessons and mistakes, planning for a market crash, gold and silver in a retirement portfolio, CFP fees, retirement happiness, couples' retirement conversations, a 5,200-mile road trip and what he earns from YouTube.

71.5KBEST

59K

41.4K

39.1K

@brindleandbay · 100K subscribers · $1.5K–$3K / integration

Nick Davis, CFP®, ChFC®, RICP®, is the Frisco, Texas-based founder of Brindle & Bay Wealth Management, an SEC-registered investment adviser, and makes retirement planning videos for affluent retirees. Recent uploads cover withdrawal order and spending decisions for $2M-$3M+ retirees, Social Security claiming age, portfolio strategy for 40-year retirements, the 4% rule, early retirement at 50, and how to choose a financial advisor.

746.2KBEST

134.5K

86.8K

76.3K

@nickloper · 50.6K subscribers · $1.5K–$3K / integration

Side Hustle Nation is hosted by Nick Loper, author and host of the Side Hustle Show podcast, based in Sammamish, Washington. Videos break down side hustles and small business ideas through creator and owner case studies, such as house inspections, mobile coffee, gourmet mushrooms, rental businesses and Amazon programs, plus weird business idea roundups, buying cash-flow businesses and app reviews like Mediaprobe.

69.5KBEST

53.6K

51.6K

50.8K

@monetsmoney · 41.8K subscribers · $250–$750 / integration

Monet's Money documents a debt-free journey built on the cash envelope system. Recent uploads are recurring paycheck cash envelope stuffing videos and monthly budget resets aimed at budgeting beginners, plus money-management routines, a weekly spending vlog, side-income stuffing and small-business studio vlogs.

17.5KBEST

14.6K

12.6K

9.3K

@personalfinancewithleila · 68.2K subscribers · $750–$1.3K / integration

Personal Finance with Leila (Debt Over It) is a Decatur, GA-based creator documenting her own path to financial freedom with debt payoff, saving and budgeting content. Recent uploads are monthly budget and net worth updates, business and extra-income breakdowns, YouTube earnings reports and reaction videos to how other people budget, save and share their net worth. She offers paid financial coaching.

62.9KBEST

54.4K

48.6K

44.7K

@bobsharpe · 231K subscribers · $2K–$3.8K / integration

Bob Sharpe runs SharpeMONEY, a personal finance channel aimed at high-earning professionals pursuing financial independence and Coast FIRE. Videos cover frugal spending choices, money mistakes, quitting a job early, 401(k) matches, ETF investing, the S&P 500 and rankings of high-yield savings accounts. He shares his own journey from negative net worth to early retirement in short and long-form videos.

262.5KBEST

204.4K

184.6K

139K

@frugalcreativeliving · 61.7K subscribers · $250–$500 / integration

Frugal Creative Living offers money-saving DIY projects, shopping and meal-planning tips and budgeting tools. Recent uploads focus on grocery savings and swaps, stretching a small food budget, shopping rules, expensive convenience habits, and DIY storage and repurposing hacks, plus short frugal tips.

349.6KBEST

119.2K

50.3K

15K

@spencerjohnsonofficial · 55.1K subscribers · $250 / short

Spencer Johnson is a credit card and personal finance creator covering the topics people don't learn in school. Recent uploads include card unboxings (PayPal Debit, Southwest Priority, IHG Premier Business, Robinhood Gold), Amex Platinum and Chase Freedom Flex updates, IHG card overhauls and cashback vs travel rewards comparisons. He also ranks underrated cards, shares his Chase points strategy and roasts subscribers' credit card setups.

235.5KBEST

139.6K

51.9K

48.7K

@minoritymindset · 2.5M subscribers · $7K–$14K / integration

Money Advice & Commentary creator on YouTube.

1.9MBEST

652.9K

631.7K

592.6K

@humphrey · 2.1M subscribers · $1.3K–$3.8K / short

Humphrey Yang is a California-based personal finance explainer channel from a former financial advisor (Series 7, 66), aimed at beginner and intermediate investors. Recent videos walk through net-worth milestones ($100K, $250K, $500K, $1M, $2M), top-percentile net worth, emergency funds, monthly investing amounts, home affordability and stock news such as Meta's stock split. Uploads include short-form explainers and an Uber Eats sponsored short.

1.5MBEST

979.8K

697.7K

586K

@georgekamel · 618K subscribers · $500–$1.5K / short

George Kamel is a Franklin, Tennessee-based personal finance creator and co-host of The Ramsey Show and Smart Money Happy Hour who follows the Ramsey debt-free money plan. His videos bust money myths and react to financial decisions with humor, covering car payments, dealerships, consumer debt, mortgages and sports betting. Recent formats include street interviews about debt, reaction compilations and commentary on investing returns and life as a finance YouTuber.

329.5KBEST

202K

201.3K

196.3K

@ericatthepeakfp · 85K subscribers · $500–$1.3K / integration

Eric at The PeakFP is a Canoga Park, CA-based Certified Financial Planner and Retirement Income Certified Professional posting two retirement videos a week. Recent uploads cover Roth conversions, RMDs, IRMAA, Social Security claiming ages, the 4% rule, market-crash spending and live 'Ask a CFP' Q&A sessions. The channel invites viewers to book a free call with his firm.

225.5KBEST

168.9K

116.4K

106.9K

@ppcian · 87.7K subscribers · $250–$750 / integration

PPC Ian (Ian Lopuch) is a dividend growth investor sharing his 45-stock portfolio and 20+ years of investing experience. Recent videos include quarterly portfolio and dividend income updates, stocks he is buying, value-investing metrics in a Dividend Investing 101 series (price-to-book, price-to-sales, dollar-cost averaging), qualified dividend taxes and book reviews. He also promotes a dividend investing VIP class.

19.8KBEST

11.7K

5.3K

@happy2planwithdesiree · 68.2K subscribers · $250 / integration

Happy2planwithDesiree is a cash-envelope budgeting and planner channel. Recent uploads alternate weekly cash stuffing and unstuffing of YouTube paychecks with sinking funds and savings challenges, alongside Happy Planner spreads, sticker-book flip-throughs and Kellofaplan Christmas releases, junk journaling and stationery unboxings. She runs a small shop selling wallets and envelopes.

13.3KBEST

12.8K

11.2K

10.7K

@ashmfox · 151K subscribers · $250 / short

Ashley M. Fox is an Atlanta-based former Wall Street analyst and founder of Empify who teaches beginner-friendly investing and money mindset. Recent uploads, many repeated as shorts, focus on investing in real estate through REITs with under $200, monthly-paying REITs, passive income portfolios, growth ETFs, AI stocks with under $100 and financial mistakes in your 30s. She also touches on travel, fashion and entrepreneurship.

99.8KBEST

42.5K

21.5K

19.7K

@markreese · 95.1K subscribers · $500–$1K / integration

Mark Reese is a credit card and rewards creator who has been involved in the credit card industry since 2013 and mixes card reviews with personal finance tips. Recent videos cover Amex Platinum and Amex Gold changes, Chase updates, Capital One and Discover it, the Robinhood Gold Card, business credit cards, Priority Pass devaluations and hotel cards from Hilton and Wyndham. He also compares cards head to head and reviews budgeting and net worth apps.

66.1KBEST

31.3K

30.8K

23.6K

@groundedliferetirementtravel · 93.3K subscribers · $250–$750 / integration

Grounded Life Retirement Travel helps people make decisions about credit cards, points, travel and retirement, drawing on nine years of full-time slow travel after retiring in their 40s. Recent uploads cover premium card changes, IHG cards, flying business class with points, retiring abroad, affordable month-long stays, health insurance before Medicare and points devaluation.

174.2KBEST

66.5K

34.7K

27.5K

@budgettreasures · 77.6K subscribers · $250 / short

Budget Treasures is hosted by Jazmine and covers budgeting, saving, debt payoff and personal growth under the motto 'Discipline Today. Freedom Tomorrow.' Recent uploads follow a daily 'Know Your Numbers' money-tracking challenge in Shorts and lives, budget check-ins, budgeting when bills exceed income, grocery overspending and breaking shopping habits.

9.7KBEST

9.7K

8.6K

7.1K

@profitplug · 97.4K subscribers · $250 / short

Angelo Castillo of Profit Plug documents his wealth-building journey as a 25-year-old living in San Francisco. Content covers monthly spending and income breakdowns, ETF investing, building a million-dollar portfolio, high-yield savings accounts, cash-back cards and assets to own in your 20s. Many uploads are shorts, including Indeed-sponsored career videos.

156.3KBEST

92.1K

73.2K

57.3K

@taxleverage · 651K subscribers · $250 / short

Jasmine DiLucci is a Coppell, Texas-based tax attorney, CPA and Enrolled Agent who explains tax law for business owners and individuals. Recent videos cover S corps and LLC self-employment tax myths, short-term rental tax rules, business deductions such as vehicles, IRS notices and penalty removal, FIRPTA for ITIN holders and why billionaires pay lower rates. She also hosts live tax Q&A sessions.

159.6KBEST

142.3K

79.2K

50.2K

@rob_berger · 301K subscribers · $250 / short

Rob Berger is a personal finance and investing channel focused on financial freedom and retirement planning. Recent videos cover I Bonds and TIPS ladders, bond funds, DFA vs Vanguard, small-cap value, dividends vs selling shares, Roth and IRA withdrawals, HSAs, asset allocation and the 4% rule. Formats include explainers, a Frequently Questioned Finance (FQF) series and live Q&As.

330.9KBEST

138.5K

87.1K

82.4K

@consumerdebtchitchat · 223K subscribers · $250–$500 / integration

Consumer Debt Chit-Chat is a commentary channel where the host applies his own history with credit card debt, bankruptcy and repossession to current consumer debt stories, Dave Ramsey content and student loan news. Recent uploads are reaction compilations of social-media clips of people asking for money, rent or car help, framed with 'beggar' titles.

33.5KBEST

27.3K

24.1K

15K