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Creator Network

Men's Style & Watches YouTubers

9 creators, scored by Marble and ready to shortlist.

Browse 9 vetted men's style & watches creators — 14.5M combined followers and a 2.2% average engagement rate. Every profile is scored by Marble on reach, engagement, and audience quality, so you can shortlist faster.

Creators
9
Combined reach
14.5M
Avg engagement
2.2%
Avg Marble Score
66/100
The State of Fashion YouTube 202694 US channels, 4.7K videos: Quince sponsors 27% of them, who else pays, and who runs an affiliate shelf.

Top men's style & watches creators

1
The Urban Gentry
75SCORE

The Urban Gentry

Men's Style & Watches · 602K · 73.5K median views

Views
Top 25%
Reach
Top 25%
Engagement
Top 12%
2
My growing watch collection clean & review!
75SCORE

My growing watch collection clean & review!

Men's Style & Watches · 170K · 123.3K median views

Views
Top 1%
Reach
Top 1%
Engagement
Top 100%
3
Daniel Simmons
73SCORE

Daniel Simmons

Men's Style & Watches · 807K · 108.2K median views

Views
Top 12%
Reach
Top 12%
Engagement
Top 25%

9 men's style & watches creators

Rank 4
Wristwatch Revival

@wristwatchrevival · 1.2M subscribers · $250–$1K / short

Marshall Sutcliffe is a hobbyist, not a watchmaker by trade, who restores broken or neglected vintage watches. Recent videos service movements from Citizen, Zarja, Soviet-era pieces and Genève watches, including a vintage pocket watch, cleaning, oiling and electroplating. He also showcases watchmaking tools, oils and his own Wristwatch Revival kit.

Men's Style & Watches
50 uploads in the last 90 days94% Shorts
Wristwatch Revival — recent post 1538.9KBEST
Wristwatch Revival — recent post 2378.3K
Wristwatch Revival — recent post 3337K
Wristwatch Revival — recent post 4159.4K
68SCORE
Views
Top 50%
Reach
Top 62%
Engagement
Top 50%
View profile
Rank 5
alpha m.

@alpham · 6.9M subscribers · $1K–$2K / integration

alpha m. is the channel of Aaron Marino, who founded alpha m. Image Consulting in 2006 to help men with image, style and grooming. Recent videos cover casual outfits, style mistakes, boots and dressing classy on a budget, along with eyebrow and mustache grooming, hair loss, jawline tips and home styling. He also discusses aging, TRT, purchases worth the money and his dream car search.

Worked withQuinceMarek HealthRugiet
42 uploads in the last 90 days7% Shorts
alpha m. — recent post 1346.2KBEST
alpha m. — recent post 2333.4K
alpha m. — recent post 3183.2K
alpha m. — recent post 4155.9K
63SCORE
Views
Top 37%
Reach
Top 87%
Engagement
Top 62%
View profile
Rank 6
Brock McGoff

@brockmcgoff · 518K subscribers · $500–$1.3K / integration

Brock McGoff, formerly The Modest Man, is a former men's style blogger and millennial dad offering practical lifestyle tips and product reviews. Recent videos cover useful purchases and buy-once-cry-once products, watches for small wrists, glasses and sunglasses for different faces, clothes for shorter guys and interior design for men. He also reviews home tech, bathroom essentials and parenting gadgets.

Worked withBabbelYoolaxQuince
5 uploads in the last 90 days0% Shorts
Brock McGoff — recent post 1463.1KBEST
Brock McGoff — recent post 2103.5K
Brock McGoff — recent post 340K
Brock McGoff — recent post 429.9K
63SCORE
Views
Top 62%
Reach
Top 50%
Engagement
Top 37%
View profile
Rank 7
40 Over Fashion

@40overfashion · 447K subscribers · $250 / short

40OverFashion.com is a men's lifestyle site catering to grownup men of all ages.

Worked withRugietCollars & CoThe Jacket Maker
41 uploads in the last 90 days49% Shorts
40 Over Fashion — recent post 1663.9KBEST
40 Over Fashion — recent post 275.6K
40 Over Fashion — recent post 361.6K
40 Over Fashion — recent post 456.8K
61SCORE
Views
Top 87%
Reach
Top 75%
Engagement
Top 12%
View profile
Rank 8
Real Men Real Style

@realmenrealstyle · 3.7M subscribers · $500–$1.3K / integration

Real Men Real Style teaches men the science of style, publishing new videos three times a week. Recent uploads cover fall wardrobe essentials, jackets, boot styles ranked, casual dressing for adult men, style rules and expensive mistakes to avoid. The channel also reviews men's fragrances and touches on watches and grooming.

Worked withMaxAromaQuinceRugiet
50 uploads in the last 90 days52% Shorts
Real Men Real Style — recent post 1167.1KBEST
Real Men Real Style — recent post 294.7K
Real Men Real Style — recent post 361.4K
Real Men Real Style — recent post 459.6K
58SCORE
Views
Top 75%
Reach
Top 100%
Engagement
Top 75%
View profile
Rank 9
Men's Fashion Files

@mensfashionfiles · 69K subscribers · $250 / integration

Men's Fashion Files is Nelson's channel of men's fashion, quick style tips and fit guides. Recent videos are detailed comparison guides for Uniqlo pants and jeans, Levi's baggy jeans, Arc'teryx and Canada Goose down jackets and North Face backpacks. The format centers on which fit or model is best for the viewer.

Worked withAxwellVaultskinGrams28
7 uploads in the last 90 days0% Shorts
Men's Fashion Files — recent post 112.9KBEST
Men's Fashion Files — recent post 210.7K
Men's Fashion Files — recent post 38.9K
Men's Fashion Files — recent post 43.7K
56SCORE
Views
Top 100%
Reach
Top 37%
Engagement
Top 87%
View profile

About men's style & watches youtubers

Menswear advisors, style creators and watch reviewers: wardrobe essentials, fit guides, boots, outerwear and watches.

Each card shows followers, typical views, engagement rate, an estimated cost per integration and the Marble Score (0–100, blending reach, engagement and audience quality). The cost is a planning range worked out from the creator's typical views, not a quote. Open a profile for the public breakdown, or ask Marble to build a shortlist for your brief.

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Frequently asked questions

Start with the listings on this page — they're ranked by Marble Score, which weighs reach, engagement, and audience quality. Filter by platform and follower size to narrow the list, then run a tailored search in Marble to surface men's style & watches creators matched to your exact brief.
Rates vary with audience size, engagement, and deliverable type. Across the men's style & watches creators listed here, estimated rates span the ranges shown on each card. Each estimate is a planning range from the creator's typical views; Marble can price a specific campaign for you.
It depends on platform and audience size, but mid-single-digit percentages are typically strong for men's style & watches. The creators listed here average 2.2%. Marble normalizes engagement against peers so you can spot genuine outperformers.
Yes. Use the location pages to narrow men's style & watches creators to a state, city, or neighborhood, or combine niche and place — for example "Men's Style & Watches influencers in California" — to reach a local audience.
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